International retailing operations: downstream entry and expansion via franchising

Bent Petersen and Lawrence S. Welch

International Business Review, 2000, vol. 9, issue 4, 479-496

Abstract: In this paper, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company-owned retail operations seemed to be important in facilitating the move into franchising.

Keywords: International; franchising; International; retailing; Internationalisation; Foreign; operation; mode (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (18)

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