 Digital music consumption on the Internet: Evidence from clickstream dataLuis Aguiar and Bertin Martens Information Economics and Policy, 2016, vol. 34, issue C, 27-43 Abstract: We use clickstream data on a panel of more than 16,500 European consumers to analyze the relationship between different online music consumption channels. In particular, we revisit the question of sales displacement in the digital era, and analyze how licensed online music streaming affects digital music purchasing behavior. Our results show no evidence of digital music sales displacement by unlicensed downloading and present, for some countries in our sample, a rather small but positive elasticity of up to 0.04 between these two channels. We also find a positive relationship between the use of licensed streaming websites and licensed websites selling digital music, suggesting a stimulating effect of music streaming on digital music sales. Our results present important cross country differences in these effects, with elasticities ranging between 0.09 and 0.01. Finally, we find heterogeneous effects according to individuals’ profiles. For both unlicensed downloading and licensed streaming alike, our results suggest that consumers with higher interest in music view these channels as complements to licensed digital purchases to a larger extent. Keywords: Digital music; Copyright; Downloading; Streaming (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:iepoli:v:34:y:2016:i:c:p:27-43 DOI: 10.1016/j.infoecopol.2016.01.003 Access Statistics for this article Information Economics and Policy is currently edited by D. Waterman More articles in Information Economics and Policy from Elsevier |
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