Trusting privacy in the cloud

Jens Prüfer

Information Economics and Policy, 2018, vol. 45, issue C, 52-67

Abstract: Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

Keywords: Trust; Private ordering; Associations; Certification; Privacy (search for similar items in EconPapers)
JEL-codes: D02 D71 L14 L31 L86 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:iepoli:v:45:y:2018:i:c:p:52-67

DOI: 10.1016/j.infoecopol.2018.10.003

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