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Trusting privacy in the cloud

Jens Prüfer ()

Information Economics and Policy, 2018, vol. 45, issue C, 52-67

Abstract: Cloud computing technologies can increase innovation and economic growth considerably. Because of privacy concerns, however, many users underutilize cloud technologies. This paper designs an institution attenuating the problem: a two-layered certification scheme built around a private, nonprofit organization called cloud association. This association is governed by representatives of both users and cloud service providers and sources auditing and certification of providers out to independent for-profit certifiers. It is shown how this institution incentivizes providers to produce high data security, and users with strong privacy preferences to trust them and pay a premium for their services.

Keywords: Trust; Private ordering; Associations; Certification; Privacy (search for similar items in EconPapers)
JEL-codes: D02 D71 L14 L31 L86 (search for similar items in EconPapers)
Date: 2018
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Related works:
Working Paper: Trusting Privacy in the Cloud (2014) Downloads
Working Paper: Trusting Privacy in the Cloud (2014) Downloads
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