Economics at your fingertips  

The effect of Customer Relationship Management systems on firm performance

Jacob Z. Haislip and Vernon J. Richardson

International Journal of Accounting Information Systems, 2017, vol. 27, issue C, 16-29

Abstract: •Using a sample of firms that implement CRM systems, we examine a collection of possible benefits for firms that choose to adopt these systems.•We find evidence of numerous operational benefits these systems provide for firms. Specifically, we find that following CRM system implementation firms show improvements in operational performance, operational efficiency, accounts receivable collectability, and earnings predictability.•These results are evidenced through increases in sales and operational cash flows, a reduction to the operating margin, a reduction of the allowance for doubtful accounts, more accurate management earnings forecasts, and improvements to other similar performance measures.

Keywords: Customer Relationship Management (CRM); Performance; Information technology (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

International Journal of Accounting Information Systems is currently edited by S.V. Grabski

More articles in International Journal of Accounting Information Systems from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

Page updated 2018-04-28
Handle: RePEc:eee:ijoais:v:27:y:2017:i:c:p:16-29