International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 42, issue 2, 2025

To post or not to post: How minority opinion and posting frequency impact online review posting pp. 235-254

Jana Möller-Herm, Sabrina A. Gottschalk and Alexander Mafael

Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers pp. 255-274

Robert Zeithammer, Lucas Stich, Martin Spann and Gerald Häubl

Online reviews: A literature review and roadmap for future research pp. 275-297

Martina Pocchiari, Davide Proserpio and Yaniv Dover

A method for measuring consumer confusion due to lookalike labels pp. 298-315

Martin Schoemann, Piet van de Mosselaar, Sonja Perkovic and Jacob L. Orquin

Physical appearance improvements increase prosocial behavior pp. 316-334

Natalia Kononov, Danit Ein-Gar and Stefano Puntoni

Ideators’ success in innovation tournaments: Participation, productivity, or pressure? pp. 335-364

Christian Pescher, Gerard J. Tellis and Johann Füller

Visual complexity, brand gender, and ad effectiveness pp. 365-390

Siyun Chen, Veronika Ponomarenko, Linxiang Lv and David Ahlstrom

Consumer responses to weakness revelation of human brands: The role of authenticity pp. 391-410

Maggie Wenjing Liu, Junhui Huang, Qichao Zhu and Xiaolong Zheng

Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat pp. 411-432

Chloe Preece, Finola Kerrigan and O’Reilly, Daragh

Winning seats: Contingency selling in markets with limited capacity and diverse preferences pp. 433-449

Peng Wang, Bikram Ghosh and Yong Liu

Breakage analysis for profitability management in high-value, low-frequency loyalty programs pp. 450-466

Marcel Goić, Ricardo Montoya and Isamar Troncoso

If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings pp. 467-486

Zeynep Aydin Gokgoz, M. Berk Ataman and Gerrit H. van Bruggen

Volume 42, issue 1, 2025

Measuring the long-term impact of business school research on academia, teaching, society and decision makers pp. 1-12

Michael Haenlein and Andrew Jack

The power of generative marketing: Can generative AI create superhuman visual marketing content? pp. 13-31

Jochen Hartmann, Yannick Exner and Samuel Domdey

Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience pp. 32-54

Alain Debenedetti, Déborah Philippe and Delphine Dion

Value outcomes in Airbnb as a chronotopic service pp. 55-73

Marian Makkar, Samuelson Appau and Russell W. Belk

When waiting makes sense: How consumer anticipation affects later evaluations pp. 74-94

Tunyaporn Vichiengior, Claire-Lise Ackermann and Adrian Palmer

Emoji marketing: Toward a theory of brand paralinguistics pp. 95-112

Jacob Almaguer, Reto Felix and Colleen M. Harmeling

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects pp. 113-132

Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans and Tammo H.A. Bijmolt

Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma pp. 133-152

Lili Wenli Zou and Yim, Chi Kin (Bennett)

Party over product: People exaggerate the influence of political cues on others’ consumption preferences pp. 153-170

Justin Pomerance and Leaf Van Boven

Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength pp. 171-191

Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren and Els Breugelmans

Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance pp. 192-211

Stijn Maesen

Toward open science in marketing research pp. 212-233

Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik and Marko Sarstedt

Volume 41, issue 4, 2024

Editorial: Diversity, Innovation, Speed: Why IJRM pp. 589-595

Koen Pauwels, Eric Arnould, Sharon Ng and Stefan Wuyts

Curiosity under bright light: The influence of bright lighting on new product adoption pp. 596-615

Yu Zhang, Lan Xia, Jiangang Du and Min Zhao

This is not mine anymore: The dark side of collaborative consumption pp. 616-631

Bo Huang, Anshu Suri, Ali Tezer and Sylvain Sénécal

Enhanced sales forecasting model using textual search data: Fusing dynamics with big data pp. 632-647

Abhishek Borah and Oliver Rutz

Does bigger still mean better? How digital transformation affects the market share–profitability relationship pp. 648-670

Felix Anton Sklenarz, Alexander Edeling, Alexander Himme and Julian R.K. Wichmann

The role of performance reward discrepancies in driving dealers’ servitization pp. 671-686

Peng Wang and Maggie Chuoyan Dong

Price and delay decisions for sequentially released products: The case of transactional streaming services pp. 687-702

Nicolas R. Weber, André Marchand and Reinhard E. Kunz

The contingent effects of innovative digital sales technologies on B2B firms’ financial performance pp. 703-723

Maximilian Friess, Till Haumann, Sascha Alavi, Alexandru Ionut Oproiescu, Christian Schmitz and Jan Wieseke

Marketing strategies in reward-based crowdfunding: The role of demand uncertainties pp. 724-744

Peng Wang, Bikram Ghosh and Yong Liu

Loss framing increases entity theorists’ vaccine uptake pp. 745-760

(Kevin) Li, Shaobo, Nuoya Chen, Elaine Chan and Guo, Yang (Jenny)

More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings pp. 761-776

Steven Qiang Lu and Koen Pauwels

Volume 41, issue 3, 2024

The creator economy: An introduction and a call for scholarly research pp. 403-410

Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu

On the role of social media platforms in the creator economy pp. 411-426

Alexander Bleier, Beth L. Fossen and Michal Shapira

The creator’s dilemma: Resolving tensions between authenticity and monetization in social media pp. 427-435

Reto Hofstetter and Johanna Franziska Gollnhofer

Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs pp. 436-454

Alexander Edeling and Simone Wies

Luxury branding and the creator Economy: Emerging challenges and future avenues pp. 455-467

Emanuela Prandelli, Yajin Wang and Henri Weijo

Generative AI for scalable feedback to multimodal exercises pp. 468-488

Lukas Jürgensmeier and Bernd Skiera

Commentary: Reimagining marketing education in the age of generative AI pp. 489-495

Oguz A. Acar

Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations pp. 496-512

Begum Celiktutan, Anne-Kathrin Klesse and Mirjam A. Tuk

Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors pp. 513-528

Christophe Lembregts and Romain Cadario

Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications pp. 529-546

Gilian R. Ponte, Jaap E. Wieringa, Tom Boot and Peter C. Verhoef

The role of reviewer badges in the dynamics of online reviews pp. 547-566

Elham Yazdani, Shyam Gopinath and Stephen J. Carson

Branded response to generic entry: Detailing beyond the patent cliff pp. 567-588

Vijay Ganesh Hariharan, Vardit Landsman and Stefan Stremersch

Volume 41, issue 2, 2024

Standing out from the crowd: When and why color complexity in social media images increases user engagement pp. 174-193

Vamsi K. Kanuri, Christian Hughes and Brady T. Hodges

Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions pp. 194-219

Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones and Shrihari Sridhar

Reported and communicated shifts in strategic emphasis and firm performance pp. 220-240

Sonja Gensler, Karlo Oehring and Thorsten Wiesel

Economic consequences of online tracking restrictions: Evidence from cookies pp. 241-264

Klaus M. Miller and Bernd Skiera

Mobile ad fraud: Empirical patterns in publisher and advertising campaign data pp. 265-281

Liang, Yitian (Sky), Chen, Xinlei (Jack), Yuxin Chen, Ping Xiao and Jinglong Zhang

Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery pp. 282-307

Varun Sharma and Zachary Estes

How mortality salience hurts brands with different personalities pp. 308-324

Polina Landgraf, Antonios Stamatogiannakis and Haiyang Yang

Brand advertising competition across economic cycles pp. 325-343

Peren Özturan, Barbara Deleersnyder and Ayşegül Özsomer

Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods pp. 344-361

Yao, Yao (Alex), Sha Yang and K. Sudhir

Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention pp. 362-382

Flora F. Gu, Fine F. Leung, Danny T. Wang and Yi Tang

Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions pp. 383-402

Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel and Darren W. Dahl

Volume 41, issue 1, 2024

How can academics generate great research ideas? Inspiration from ideation practice pp. 1-17

Stefan Stremersch

Overwhelming targeting options: Selecting audience segments for online advertising pp. 24-40

Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki and Johannes Fladenhofer

Consumer preferences and firm technology choice pp. 41-55

Yi Liu, Pinar Yildirim and Z. John Zhang

Consumers’ multistage data control in technology-mediated environments pp. 56-76

Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann and Thomas Widjaja

Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective pp. 77-92

Stefanie Sohn, Oliver Schnittka and Barbara Seegebarth

How video conferencing promotes preferences for self-enhancement products pp. 93-112

Li Huang and Laura Pricer

AI on the street: Context-dependent responses to artificial intelligence pp. 113-137

Matilda Dorotic, Emanuela Stagno and Luk Warlop

Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation pp. 138-155

Deniz Lefkeli, Mustafa Karataş and Zeynep Gürhan-Canli

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire pp. 156-169

Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen and Sophie C. Boerman