International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 42, issue 1, 2025

Measuring the long-term impact of business school research on academia, teaching, society and decision makers pp. 1-12

Michael Haenlein and Andrew Jack

The power of generative marketing: Can generative AI create superhuman visual marketing content? pp. 13-31

Jochen Hartmann, Yannick Exner and Samuel Domdey

Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience pp. 32-54

Alain Debenedetti, Déborah Philippe and Delphine Dion

Value outcomes in Airbnb as a chronotopic service pp. 55-73

Marian Makkar, Samuelson Appau and Russell W. Belk

When waiting makes sense: How consumer anticipation affects later evaluations pp. 74-94

Tunyaporn Vichiengior, Claire-Lise Ackermann and Adrian Palmer

Emoji marketing: Toward a theory of brand paralinguistics pp. 95-112

Jacob Almaguer, Reto Felix and Colleen M. Harmeling

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects pp. 113-132

Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans and Tammo H.A. Bijmolt

Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma pp. 133-152

Lili Wenli Zou and Yim, Chi Kin (Bennett)

Party over product: People exaggerate the influence of political cues on others’ consumption preferences pp. 153-170

Justin Pomerance and Leaf Van Boven

Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength pp. 171-191

Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren and Els Breugelmans

Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance pp. 192-211

Stijn Maesen

Toward open science in marketing research pp. 212-233

Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik and Marko Sarstedt

Volume 41, issue 4, 2024

Editorial: Diversity, Innovation, Speed: Why IJRM pp. 589-595

Koen Pauwels, Eric Arnould, Sharon Ng and Stefan Wuyts

Curiosity under bright light: The influence of bright lighting on new product adoption pp. 596-615

Yu Zhang, Lan Xia, Jiangang Du and Min Zhao

This is not mine anymore: The dark side of collaborative consumption pp. 616-631

Bo Huang, Anshu Suri, Ali Tezer and Sylvain Sénécal

Enhanced sales forecasting model using textual search data: Fusing dynamics with big data pp. 632-647

Abhishek Borah and Oliver Rutz

Does bigger still mean better? How digital transformation affects the market share–profitability relationship pp. 648-670

Felix Anton Sklenarz, Alexander Edeling, Alexander Himme and Julian R.K. Wichmann

The role of performance reward discrepancies in driving dealers’ servitization pp. 671-686

Peng Wang and Maggie Chuoyan Dong

Price and delay decisions for sequentially released products: The case of transactional streaming services pp. 687-702

Nicolas R. Weber, André Marchand and Reinhard E. Kunz

The contingent effects of innovative digital sales technologies on B2B firms’ financial performance pp. 703-723

Maximilian Friess, Till Haumann, Sascha Alavi, Alexandru Ionut Oproiescu, Christian Schmitz and Jan Wieseke

Marketing strategies in reward-based crowdfunding: The role of demand uncertainties pp. 724-744

Peng Wang, Bikram Ghosh and Yong Liu

Loss framing increases entity theorists’ vaccine uptake pp. 745-760

(Kevin) Li, Shaobo, Nuoya Chen, Elaine Chan and Guo, Yang (Jenny)

More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings pp. 761-776

Steven Qiang Lu and Koen Pauwels

Volume 41, issue 3, 2024

The creator economy: An introduction and a call for scholarly research pp. 403-410

Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu

On the role of social media platforms in the creator economy pp. 411-426

Alexander Bleier, Beth L. Fossen and Michal Shapira

The creator’s dilemma: Resolving tensions between authenticity and monetization in social media pp. 427-435

Reto Hofstetter and Johanna Franziska Gollnhofer

Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs pp. 436-454

Alexander Edeling and Simone Wies

Luxury branding and the creator Economy: Emerging challenges and future avenues pp. 455-467

Emanuela Prandelli, Yajin Wang and Henri Weijo

Generative AI for scalable feedback to multimodal exercises pp. 468-488

Lukas Jürgensmeier and Bernd Skiera

Commentary: Reimagining marketing education in the age of generative AI pp. 489-495

Oguz A. Acar

Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations pp. 496-512

Begum Celiktutan, Anne-Kathrin Klesse and Mirjam A. Tuk

Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors pp. 513-528

Christophe Lembregts and Romain Cadario

Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications pp. 529-546

Gilian R. Ponte, Jaap E. Wieringa, Tom Boot and Peter C. Verhoef

The role of reviewer badges in the dynamics of online reviews pp. 547-566

Elham Yazdani, Shyam Gopinath and Stephen J. Carson

Branded response to generic entry: Detailing beyond the patent cliff pp. 567-588

Vijay Ganesh Hariharan, Vardit Landsman and Stefan Stremersch

Volume 41, issue 2, 2024

Standing out from the crowd: When and why color complexity in social media images increases user engagement pp. 174-193

Vamsi K. Kanuri, Christian Hughes and Brady T. Hodges

Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions pp. 194-219

Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones and Shrihari Sridhar

Reported and communicated shifts in strategic emphasis and firm performance pp. 220-240

Sonja Gensler, Karlo Oehring and Thorsten Wiesel

Economic consequences of online tracking restrictions: Evidence from cookies pp. 241-264

Klaus M. Miller and Bernd Skiera

Mobile ad fraud: Empirical patterns in publisher and advertising campaign data pp. 265-281

Liang, Yitian (Sky), Chen, Xinlei (Jack), Yuxin Chen, Ping Xiao and Jinglong Zhang

Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery pp. 282-307

Varun Sharma and Zachary Estes

How mortality salience hurts brands with different personalities pp. 308-324

Polina Landgraf, Antonios Stamatogiannakis and Haiyang Yang

Brand advertising competition across economic cycles pp. 325-343

Peren Özturan, Barbara Deleersnyder and Ayşegül Özsomer

Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods pp. 344-361

Yao, Yao (Alex), Sha Yang and K. Sudhir

Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention pp. 362-382

Flora F. Gu, Fine F. Leung, Danny T. Wang and Yi Tang

Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions pp. 383-402

Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel and Darren W. Dahl

Volume 41, issue 1, 2024

How can academics generate great research ideas? Inspiration from ideation practice pp. 1-17

Stefan Stremersch

Overwhelming targeting options: Selecting audience segments for online advertising pp. 24-40

Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki and Johannes Fladenhofer

Consumer preferences and firm technology choice pp. 41-55

Yi Liu, Pinar Yildirim and Z. John Zhang

Consumers’ multistage data control in technology-mediated environments pp. 56-76

Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann and Thomas Widjaja

Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective pp. 77-92

Stefanie Sohn, Oliver Schnittka and Barbara Seegebarth

How video conferencing promotes preferences for self-enhancement products pp. 93-112

Li Huang and Laura Pricer

AI on the street: Context-dependent responses to artificial intelligence pp. 113-137

Matilda Dorotic, Emanuela Stagno and Luk Warlop

Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation pp. 138-155

Deniz Lefkeli, Mustafa Karataş and Zeynep Gürhan-Canli

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire pp. 156-169

Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen and Sophie C. Boerman