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International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 42, issue 1, 2025

Measuring the long-term impact of business school research on academia, teaching, society and decision makers pp. 1-12 Downloads
Michael Haenlein and Andrew Jack
The power of generative marketing: Can generative AI create superhuman visual marketing content? pp. 13-31 Downloads
Jochen Hartmann, Yannick Exner and Samuel Domdey
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience pp. 32-54 Downloads
Alain Debenedetti, Déborah Philippe and Delphine Dion
Value outcomes in Airbnb as a chronotopic service pp. 55-73 Downloads
Marian Makkar, Samuelson Appau and Russell W. Belk
When waiting makes sense: How consumer anticipation affects later evaluations pp. 74-94 Downloads
Tunyaporn Vichiengior, Claire-Lise Ackermann and Adrian Palmer
Emoji marketing: Toward a theory of brand paralinguistics pp. 95-112 Downloads
Jacob Almaguer, Reto Felix and Colleen M. Harmeling
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects pp. 113-132 Downloads
Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans and Tammo H.A. Bijmolt
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma pp. 133-152 Downloads
Lili Wenli Zou and Yim, Chi Kin (Bennett)
Party over product: People exaggerate the influence of political cues on others’ consumption preferences pp. 153-170 Downloads
Justin Pomerance and Leaf Van Boven
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength pp. 171-191 Downloads
Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren and Els Breugelmans
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance pp. 192-211 Downloads
Stijn Maesen
Toward open science in marketing research pp. 212-233 Downloads
Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik and Marko Sarstedt

Volume 41, issue 4, 2024

Editorial: Diversity, Innovation, Speed: Why IJRM pp. 589-595 Downloads
Koen Pauwels, Eric Arnould, Sharon Ng and Stefan Wuyts
Curiosity under bright light: The influence of bright lighting on new product adoption pp. 596-615 Downloads
Yu Zhang, Lan Xia, Jiangang Du and Min Zhao
This is not mine anymore: The dark side of collaborative consumption pp. 616-631 Downloads
Bo Huang, Anshu Suri, Ali Tezer and Sylvain Sénécal
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data pp. 632-647 Downloads
Abhishek Borah and Oliver Rutz
Does bigger still mean better? How digital transformation affects the market share–profitability relationship pp. 648-670 Downloads
Felix Anton Sklenarz, Alexander Edeling, Alexander Himme and Julian R.K. Wichmann
The role of performance reward discrepancies in driving dealers’ servitization pp. 671-686 Downloads
Peng Wang and Maggie Chuoyan Dong
Price and delay decisions for sequentially released products: The case of transactional streaming services pp. 687-702 Downloads
Nicolas R. Weber, André Marchand and Reinhard E. Kunz
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance pp. 703-723 Downloads
Maximilian Friess, Till Haumann, Sascha Alavi, Alexandru Ionut Oproiescu, Christian Schmitz and Jan Wieseke
Marketing strategies in reward-based crowdfunding: The role of demand uncertainties pp. 724-744 Downloads
Peng Wang, Bikram Ghosh and Yong Liu
Loss framing increases entity theorists’ vaccine uptake pp. 745-760 Downloads
(Kevin) Li, Shaobo, Nuoya Chen, Elaine Chan and Guo, Yang (Jenny)
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings pp. 761-776 Downloads
Steven Qiang Lu and Koen Pauwels

Volume 41, issue 3, 2024

The creator economy: An introduction and a call for scholarly research pp. 403-410 Downloads
Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu
On the role of social media platforms in the creator economy pp. 411-426 Downloads
Alexander Bleier, Beth L. Fossen and Michal Shapira
The creator’s dilemma: Resolving tensions between authenticity and monetization in social media pp. 427-435 Downloads
Reto Hofstetter and Johanna Franziska Gollnhofer
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs pp. 436-454 Downloads
Alexander Edeling and Simone Wies
Luxury branding and the creator Economy: Emerging challenges and future avenues pp. 455-467 Downloads
Emanuela Prandelli, Yajin Wang and Henri Weijo
Generative AI for scalable feedback to multimodal exercises pp. 468-488 Downloads
Lukas Jürgensmeier and Bernd Skiera
Commentary: Reimagining marketing education in the age of generative AI pp. 489-495 Downloads
Oguz A. Acar
Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations pp. 496-512 Downloads
Begum Celiktutan, Anne-Kathrin Klesse and Mirjam A. Tuk
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors pp. 513-528 Downloads
Christophe Lembregts and Romain Cadario
Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications pp. 529-546 Downloads
Gilian R. Ponte, Jaap E. Wieringa, Tom Boot and Peter C. Verhoef
The role of reviewer badges in the dynamics of online reviews pp. 547-566 Downloads
Elham Yazdani, Shyam Gopinath and Stephen J. Carson
Branded response to generic entry: Detailing beyond the patent cliff pp. 567-588 Downloads
Vijay Ganesh Hariharan, Vardit Landsman and Stefan Stremersch

Volume 41, issue 2, 2024

Standing out from the crowd: When and why color complexity in social media images increases user engagement pp. 174-193 Downloads
Vamsi K. Kanuri, Christian Hughes and Brady T. Hodges
Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions pp. 194-219 Downloads
Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones and Shrihari Sridhar
Reported and communicated shifts in strategic emphasis and firm performance pp. 220-240 Downloads
Sonja Gensler, Karlo Oehring and Thorsten Wiesel
Economic consequences of online tracking restrictions: Evidence from cookies pp. 241-264 Downloads
Klaus M. Miller and Bernd Skiera
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data pp. 265-281 Downloads
Liang, Yitian (Sky), Chen, Xinlei (Jack), Yuxin Chen, Ping Xiao and Jinglong Zhang
Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery pp. 282-307 Downloads
Varun Sharma and Zachary Estes
How mortality salience hurts brands with different personalities pp. 308-324 Downloads
Polina Landgraf, Antonios Stamatogiannakis and Haiyang Yang
Brand advertising competition across economic cycles pp. 325-343 Downloads
Peren Özturan, Barbara Deleersnyder and Ayşegül Özsomer
Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods pp. 344-361 Downloads
Yao, Yao (Alex), Sha Yang and K. Sudhir
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention pp. 362-382 Downloads
Flora F. Gu, Fine F. Leung, Danny T. Wang and Yi Tang
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions pp. 383-402 Downloads
Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel and Darren W. Dahl

Volume 41, issue 1, 2024

How can academics generate great research ideas? Inspiration from ideation practice pp. 1-17 Downloads
Stefan Stremersch
Overwhelming targeting options: Selecting audience segments for online advertising pp. 24-40 Downloads
Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki and Johannes Fladenhofer
Consumer preferences and firm technology choice pp. 41-55 Downloads
Yi Liu, Pinar Yildirim and Z. John Zhang
Consumers’ multistage data control in technology-mediated environments pp. 56-76 Downloads
Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann and Thomas Widjaja
Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective pp. 77-92 Downloads
Stefanie Sohn, Oliver Schnittka and Barbara Seegebarth
How video conferencing promotes preferences for self-enhancement products pp. 93-112 Downloads
Li Huang and Laura Pricer
AI on the street: Context-dependent responses to artificial intelligence pp. 113-137 Downloads
Matilda Dorotic, Emanuela Stagno and Luk Warlop
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation pp. 138-155 Downloads
Deniz Lefkeli, Mustafa Karataş and Zeynep Gürhan-Canli
The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire pp. 156-169 Downloads
Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen and Sophie C. Boerman
Page updated 2025-05-28