International Journal of Research in Marketing
2008 - 2025
Current editor(s): Roland Rust From Elsevier Bibliographic data for series maintained by Catherine Liu (). Access Statistics for this journal.
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Volume 42, issue 1, 2025
- Measuring the long-term impact of business school research on academia, teaching, society and decision makers pp. 1-12

- Michael Haenlein and Andrew Jack
- The power of generative marketing: Can generative AI create superhuman visual marketing content? pp. 13-31

- Jochen Hartmann, Yannick Exner and Samuel Domdey
- Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience pp. 32-54

- Alain Debenedetti, Déborah Philippe and Delphine Dion
- Value outcomes in Airbnb as a chronotopic service pp. 55-73

- Marian Makkar, Samuelson Appau and Russell W. Belk
- When waiting makes sense: How consumer anticipation affects later evaluations pp. 74-94

- Tunyaporn Vichiengior, Claire-Lise Ackermann and Adrian Palmer
- Emoji marketing: Toward a theory of brand paralinguistics pp. 95-112

- Jacob Almaguer, Reto Felix and Colleen M. Harmeling
- Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects pp. 113-132

- Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans and Tammo H.A. Bijmolt
- Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma pp. 133-152

- Lili Wenli Zou and Yim, Chi Kin (Bennett)
- Party over product: People exaggerate the influence of political cues on others’ consumption preferences pp. 153-170

- Justin Pomerance and Leaf Van Boven
- Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength pp. 171-191

- Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren and Els Breugelmans
- Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance pp. 192-211

- Stijn Maesen
- Toward open science in marketing research pp. 212-233

- Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik and Marko Sarstedt
Volume 41, issue 4, 2024
- Editorial: Diversity, Innovation, Speed: Why IJRM pp. 589-595

- Koen Pauwels, Eric Arnould, Sharon Ng and Stefan Wuyts
- Curiosity under bright light: The influence of bright lighting on new product adoption pp. 596-615

- Yu Zhang, Lan Xia, Jiangang Du and Min Zhao
- This is not mine anymore: The dark side of collaborative consumption pp. 616-631

- Bo Huang, Anshu Suri, Ali Tezer and Sylvain Sénécal
- Enhanced sales forecasting model using textual search data: Fusing dynamics with big data pp. 632-647

- Abhishek Borah and Oliver Rutz
- Does bigger still mean better? How digital transformation affects the market share–profitability relationship pp. 648-670

- Felix Anton Sklenarz, Alexander Edeling, Alexander Himme and Julian R.K. Wichmann
- The role of performance reward discrepancies in driving dealers’ servitization pp. 671-686

- Peng Wang and Maggie Chuoyan Dong
- Price and delay decisions for sequentially released products: The case of transactional streaming services pp. 687-702

- Nicolas R. Weber, André Marchand and Reinhard E. Kunz
- The contingent effects of innovative digital sales technologies on B2B firms’ financial performance pp. 703-723

- Maximilian Friess, Till Haumann, Sascha Alavi, Alexandru Ionut Oproiescu, Christian Schmitz and Jan Wieseke
- Marketing strategies in reward-based crowdfunding: The role of demand uncertainties pp. 724-744

- Peng Wang, Bikram Ghosh and Yong Liu
- Loss framing increases entity theorists’ vaccine uptake pp. 745-760

- (Kevin) Li, Shaobo, Nuoya Chen, Elaine Chan and Guo, Yang (Jenny)
- More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings pp. 761-776

- Steven Qiang Lu and Koen Pauwels
Volume 41, issue 3, 2024
- The creator economy: An introduction and a call for scholarly research pp. 403-410

- Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu
- On the role of social media platforms in the creator economy pp. 411-426

- Alexander Bleier, Beth L. Fossen and Michal Shapira
- The creator’s dilemma: Resolving tensions between authenticity and monetization in social media pp. 427-435

- Reto Hofstetter and Johanna Franziska Gollnhofer
- Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs pp. 436-454

- Alexander Edeling and Simone Wies
- Luxury branding and the creator Economy: Emerging challenges and future avenues pp. 455-467

- Emanuela Prandelli, Yajin Wang and Henri Weijo
- Generative AI for scalable feedback to multimodal exercises pp. 468-488

- Lukas Jürgensmeier and Bernd Skiera
- Commentary: Reimagining marketing education in the age of generative AI pp. 489-495

- Oguz A. Acar
- Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations pp. 496-512

- Begum Celiktutan, Anne-Kathrin Klesse and Mirjam A. Tuk
- Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors pp. 513-528

- Christophe Lembregts and Romain Cadario
- Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications pp. 529-546

- Gilian R. Ponte, Jaap E. Wieringa, Tom Boot and Peter C. Verhoef
- The role of reviewer badges in the dynamics of online reviews pp. 547-566

- Elham Yazdani, Shyam Gopinath and Stephen J. Carson
- Branded response to generic entry: Detailing beyond the patent cliff pp. 567-588

- Vijay Ganesh Hariharan, Vardit Landsman and Stefan Stremersch
Volume 41, issue 2, 2024
- Standing out from the crowd: When and why color complexity in social media images increases user engagement pp. 174-193

- Vamsi K. Kanuri, Christian Hughes and Brady T. Hodges
- Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions pp. 194-219

- Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones and Shrihari Sridhar
- Reported and communicated shifts in strategic emphasis and firm performance pp. 220-240

- Sonja Gensler, Karlo Oehring and Thorsten Wiesel
- Economic consequences of online tracking restrictions: Evidence from cookies pp. 241-264

- Klaus M. Miller and Bernd Skiera
- Mobile ad fraud: Empirical patterns in publisher and advertising campaign data pp. 265-281

- Liang, Yitian (Sky), Chen, Xinlei (Jack), Yuxin Chen, Ping Xiao and Jinglong Zhang
- Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery pp. 282-307

- Varun Sharma and Zachary Estes
- How mortality salience hurts brands with different personalities pp. 308-324

- Polina Landgraf, Antonios Stamatogiannakis and Haiyang Yang
- Brand advertising competition across economic cycles pp. 325-343

- Peren Özturan, Barbara Deleersnyder and Ayşegül Özsomer
- Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods pp. 344-361

- Yao, Yao (Alex), Sha Yang and K. Sudhir
- Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention pp. 362-382

- Flora F. Gu, Fine F. Leung, Danny T. Wang and Yi Tang
- Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions pp. 383-402

- Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel and Darren W. Dahl
Volume 41, issue 1, 2024
- How can academics generate great research ideas? Inspiration from ideation practice pp. 1-17

- Stefan Stremersch
- Overwhelming targeting options: Selecting audience segments for online advertising pp. 24-40

- Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki and Johannes Fladenhofer
- Consumer preferences and firm technology choice pp. 41-55

- Yi Liu, Pinar Yildirim and Z. John Zhang
- Consumers’ multistage data control in technology-mediated environments pp. 56-76

- Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann and Thomas Widjaja
- Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective pp. 77-92

- Stefanie Sohn, Oliver Schnittka and Barbara Seegebarth
- How video conferencing promotes preferences for self-enhancement products pp. 93-112

- Li Huang and Laura Pricer
- AI on the street: Context-dependent responses to artificial intelligence pp. 113-137

- Matilda Dorotic, Emanuela Stagno and Luk Warlop
- Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation pp. 138-155

- Deniz Lefkeli, Mustafa Karataş and Zeynep Gürhan-Canli
- The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire pp. 156-169

- Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen and Sophie C. Boerman
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