Performance measures of net-enabled hypercompetitive industries: The case of tourism

Eleni Michopoulou and Dimitrios Buhalis

International Journal of Information Management, 2008, vol. 28, issue 3, 168-180

Abstract: This paper investigates the theory and practice of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for return on investment (ROI) calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short- and long-term objectives.

Keywords: Web analytics; e-Metrics; ROI; Tourism; Performance measurement (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:28:y:2008:i:3:p:168-180

DOI: 10.1016/j.ijinfomgt.2007.07.003

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