ICT use by businesses in rural India: The case of EID Parry's Indiagriline

Kamala Gollakota

International Journal of Information Management, 2008, vol. 28, issue 4, 336-341

Abstract: This case presents the experience of EID Parry, a major sugar manufacturer based in India. The vision behind this initiative was to increase the livelihood of farmers and bridge the gap between rural and urban India by providing a one stop shop for the interchange of goods and information for both farmers and other members of the rural community. The case presents details of how this vision was implemented and the results. The company created kiosks with internet and computer access and developed and maintained a web portal. The portal provided information relating to farming techniques, farm business information, general information on weather, etc., and access to the firm's ERP system. The business model was to franchise all kiosks to local entrepreneurs.

Keywords: Information and Communication Technology (ICT); Rural ICT kiosks; Sugar industry; India (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:28:y:2008:i:4:p:336-341

DOI: 10.1016/j.ijinfomgt.2008.04.003

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