Internet and mature industries. Its role in the creation of value in the supply chain. The case of tile ceramic manufacturers and distributors in Spain

José Albors-Garrigós, Jose Luis Hervas-Oliver and Patricia Márquez

International Journal of Information Management, 2009, vol. 29, issue 6, 476-482

Abstract: For traditional industries it is a real challenge, not only to achieve a clear product differentiation, but also to provide adequate services in order to ensure value and customer fidelity.

Keywords: Value chain; Customer focus; Internet (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:29:y:2009:i:6:p:476-482

DOI: 10.1016/j.ijinfomgt.2009.03.005

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