Information and communication technologies (ICTs) and farmers’ decision-making across the agricultural supply chain

Jabir Ali and Sushil Kumar

International Journal of Information Management, 2011, vol. 31, issue 2, 149-159

Abstract: Using a case study of the Indian Tobacco Company's (ITC) e-Choupal initiative, the paper empirically analyses the role of information delivery through information and communication technology (ICT) in enhancing decision-making capabilities of Indian farmers. Users of e-Choupal show significantly better decision-making aptitudes, as compared to non-users, on various agricultural practices across the agricultural supply chain. Further, socio-demographic background's of the users such as education levels, the social category they belong to, income level's, and landholding size also play a significant role in impacting decision-making aptitudes. The impact is particularly prominent in production planning and post-harvest and marketing related decisions. Policy implications of these findings are discussed. The study emphasizes the importance of designing ICT enabled information systems to suit the socio-demographic profile of the user groups.

Keywords: Information and communication technologies (ICTs); e-Choupal; Decision-making; Agricultural supply chain; India (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:31:y:2011:i:2:p:149-159

DOI: 10.1016/j.ijinfomgt.2010.07.008

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