F-Commerce platform for apparel online social shopping: Testing a Mowen’s 3M model

Ju-Young M. Kang and Kim K.P. Johnson

International Journal of Information Management, 2015, vol. 35, issue 6, 691-701

Abstract: Applying the Meta-Theoretic Model of Motivation and Personality (3M Model), this research examined (1) whether online social shopping intention in Facebook commerce was affected by users’ personality traits, psychographic characteristics, and gratifications and (2) whether tie strength and homophily moderated the links between gratifications and intention. U.S. Facebook users who had online social shopping experience (n=601) were drawn from a consumer panel. Users who were market mavens and social browsers were likely to use online social shopping for the purpose of socializing and intended to engage in online social shopping. Users who were value conscious and social browsers were likely to use online social shopping for the purpose of information-seeking and intended to engage in online social shopping. Tie strength and homophily moderated the links between gratifications and intention.

Keywords: Facebook commerce; Information-seeking gratification; Socializing gratification; Social shopping (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0268401215000663
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:35:y:2015:i:6:p:691-701

DOI: 10.1016/j.ijinfomgt.2015.07.004

Access Statistics for this article

International Journal of Information Management is currently edited by Yogesh K. Dwivedi

More articles in International Journal of Information Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().