 The structure of conversations on social networks: Between dialogic and dialectic threadsStefano Pace, Stefano Buzzanca and Luciano Fratocchi International Journal of Information Management, 2016, vol. 36, issue 6, 1144-1151 Abstract: The structure of conversations on social networks may affect the users’ perceptions regarding the informative value of the conversations. Consequently, to draw the maximum benefit from social networks, companies should understand which form these online conversations take. The paper argues that the conversations on social networks can have two forms: (1) dialogic: users interacting among themselves; (2) dialectic: users interacting with the company. Through three empirical studies, the research suggests that users express some preference for dialogic conversations, and young users have a higher tendency than senior users to consider dialogic conversations more informative than the dialectic alternative. These results suggest that social media managers should shape the layout and design of social media platforms to support dialogic conversations, encouraging horizontal interactions among users. Keywords: Social media; Online conversations; Dialogic/dialectic conversations; User-generated content (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:36:y:2016:i:6:p:1144-1151 DOI: 10.1016/j.ijinfomgt.2016.04.001 Access Statistics for this article International Journal of Information Management is currently edited by Yogesh K. Dwivedi More articles in International Journal of Information Management from Elsevier |
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