Predicting hotel review helpfulness: The impact of review visibility, and interaction between hotel stars and review ratings

Ya-Han Hu and Kuanchin Chen

International Journal of Information Management, 2016, vol. 36, issue 6, 929-944

Abstract: The tourism industry has been strongly influenced by electronic word-of-mouth (eWOM) in recent years. Currently, there are only limited studies available that look into hotel review helpfulness. This present study addresses three hidden assumptions prevalent in online review studies: (1) all reviews are visible equally to online users, (2) review rating (RR) and hotel star class (HSC) affect review helpfulness individually with no interaction, and (3) characteristics of reviews and reviewer status stay constant.

Keywords: Online hotel reviews; Review helpfulness; Sentiment analysis; eWOM; Review visibility (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:36:y:2016:i:6:p:929-944

DOI: 10.1016/j.ijinfomgt.2016.06.003

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