Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity

Samuel Fosso Wamba, Mithu Bhattacharya, Laura Trinchera and Eric W.T. Ngai

International Journal of Information Management, 2017, vol. 37, issue 2, 1-13

Abstract: This study develops and empirically tests a theoretical extension of a technology acceptance model that integrates intrinsic and extrinsic motivators into IT acceptance to predict the adoption of social media within the workspace. The model was tested using cross-sectional data collected from different workplaces in different geographic regions. To detect the homogeneity of users’ behavior, we used a response-based procedure for partial least squares. The model was strongly supported for the global model. Our results revealed the existence of distinct adoption behaviors for different groups within the overall sample. These findings advance theory and contribute to future research on social media adoption.

Keywords: Social media; Adoption; Intrinsic and extrinsic factors; Unobserved heterogeneity; REBUS-PLS; TAM (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:37:y:2017:i:2:p:1-13

DOI: 10.1016/j.ijinfomgt.2016.11.004

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