Understanding trust influencing factors in social media communication: A qualitative study

Xusen Cheng, Shixuan Fu and Gert-Jan de Vreede

International Journal of Information Management, 2017, vol. 37, issue 2, 25-35

Abstract: Based on five types of trust, this research explores trust influencing factors in peer-to-peer interpersonal communication, group communication and mass communication. Previous research has mainly focused on trust and the corresponding antecedents in electronic commerce communication and online collaboration. This study extends the literature on trust influencing factors in social media communication. A trust traffic light model is used to illustrate the importance of keywords, drawn from interviews with 115 participants who use WeChat frequently. Salient trust factors were found and further elaborated through qualitative analysis. Furthermore, we developed a trust cognitive onion model to illustrate the interactions of trust factors.

Keywords: Trust factors; WeChat; Social media; Communication; Cognitive mapping (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:37:y:2017:i:2:p:25-35

DOI: 10.1016/j.ijinfomgt.2016.11.009

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