How CEOs use Twitter: A comparative analysis of Global and Latin American companies

Paul Capriotti and Laura Ruesja

International Journal of Information Management, 2018, vol. 39, issue C, 242-248

Abstract: Social networks are becoming a key communication tool for organizations, but also for top managers like CEOs. Among the different available platforms, Twitter is one of the greatest and it is considered one of the most suitable to share information and engage in dialogue with stakeholders. In this way, this paper analyzes the presence of CEOs on the most active social network sites, and assess the activity and interaction of these top managers on Twitter. CEOs from Global and Latin American companies were selected, to compare their performance. The results of the study show that the presence of CEOs in social networks is very low, and the majority of those that are present on them are not adequately using their Twitter accounts. Although the general presence and performance on are low, LatAm CEOs have a better presence on social networks and they are more active on Twitter, but Global CEOs have better interaction results on their accounts. So, this area of strategic communication should be improved by communication practitioners, since the CEO communication is nowadays a key communication issue for any organization.

Keywords: CEO; Strategic communication; Digital communication; Twitter; Interaction (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0268401217307946
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:39:y:2018:i:c:p:242-248

DOI: 10.1016/j.ijinfomgt.2018.01.003

Access Statistics for this article

International Journal of Information Management is currently edited by Yogesh K. Dwivedi

More articles in International Journal of Information Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().