Factors affecting consumers’ acceptance of e-commerce consumer credit service

Lin Jia, Geng Xue, Yuwei Fu and Longjia Xu

International Journal of Information Management, 2018, vol. 40, issue C, 103-110

Abstract: •Fourteen promotion activities of Ant Check Later are summarized.•Bonus, quota lifting, and scenario enrichment are extracted from these activities.•Quota lifting and scenario enrichment promote users to continue using the service.•Bonus and scenario enrichment foster non-users’ intention to use the service.•Scenario enrichment is the most important factor among the three factors.

Date: 2018
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:40:y:2018:i:c:p:103-110

DOI: 10.1016/j.ijinfomgt.2018.02.002

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