Business intelligence and analytics for value creation: The role of absorptive capacity

Katerina Božič and Vlado Dimovski

International Journal of Information Management, 2019, vol. 46, issue C, 93-103

Abstract: Firms continuously report increased competitive value gains from the use of business intelligence and analytics (BI&A), however, little is known about how insights from BI&A are transformed to added value to date. We have conducted fourteen in-depth, semi-structured interviews with a sample of informants in CEO positions, IT managers, CIO, Heads of R&D, as well as Market Managers from nine medium or large-sized European firms. Applying the absorptive capacity’s theoretical lens, we have provided evidence that absorptive capacity’s capabilities are an underlying foundation in the process of transforming BI&A triggered insights into valuable knowledge. Moreover, this process is supported by technological, human, and relationship assets.

Keywords: Business intelligence and analytics; Value; Insights; Absorptive capacity; Assets (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:46:y:2019:i:c:p:93-103

DOI: 10.1016/j.ijinfomgt.2018.11.020

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