Customer knowledge transfer challenges in a co-creation value network: Toward a reference model

Samaneh Bagheri, Rob J. Kusters and Jos J.M. Trienekens

International Journal of Information Management, 2019, vol. 47, issue C, 198-214

Abstract: In today’s interconnected global marketplace, where customers have become increasingly knowledgeable and empowered, a customer-centric view is becoming a prominent differentiating strategy for firms. Accordingly, firms with the aim of delivering a seamless customer experience strive to offer integrated solutions. This quite often relies on inter-organizational collaboration in the context of a value network In this context, customer-related knowledge is regarded as one of the primary sources in the provisioning process of integrated solutions. This, in turn, implies the importance of effective sharing of customer knowledge among actors of a value network.

Keywords: Customer knowledge transfer challenges; Co-creation value network; Integrated solutions; Reference model (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:47:y:2019:i:c:p:198-214

DOI: 10.1016/j.ijinfomgt.2018.12.019

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