Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation

Minjung Roh and Kiwan Park

International Journal of Information Management, 2019, vol. 47, issue C, 262-273

Abstract: Most studies on O2O services have focused solely on the technological merits of mobile applications, overlooking the role of the value systems that underlie people’s lifestyles.

Keywords: Compatibility; Convenience orientation; Food delivery applications; Moral obligation; Online food delivery; O2O services (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:47:y:2019:i:c:p:262-273

DOI: 10.1016/j.ijinfomgt.2018.09.017

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