Lead users of business mobile services

Heli Hallikainen, Ari Alamäki and Tommi Laukkanen

International Journal of Information Management, 2019, vol. 47, issue C, 283-292

Abstract: This study examines characteristics that relate to lead userness in using business mobile services. From a large dataset of 2306 business decision-makers, the study identifies 205 lead users who are ahead of the majority in using business mobile services, while for the majority (n = 2101), business mobile services mainly supplement desktop and laptop computers. The authors test a binary logistic regression model in which individual technology readiness, sociodemographic variables, Internet use, and perceived importance of digital touchpoints predict lead userness in relation to business mobile services. The results show that job level is a highly significant predictor for lead userness in a work-related context, with senior management and entrepreneurs having the greatest likelihood for the use of business mobile services. Innovativeness and the perceived importance of mobile applications and social media also serve as positive predictors, while the perceived importance of websites and email result in a negative effect. The findings further suggest that the odds of being a lead user decrease by 2 percent per additional year of age, and that the odds of men is over 1.4 times greater than the odds of women.

Keywords: Business mobile services; Lead user theory; mobile adoption; Innovativeness; Personal characteristics (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:47:y:2019:i:c:p:283-292

DOI: 10.1016/j.ijinfomgt.2018.10.018

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