Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita and Bo Hsiao

International Journal of Information Management, 2019, vol. 48, issue C, 96-107

Abstract: •We explored the psychological mechanism and constructs underlying consumer's reactions to personalized advertisement on social media.•Personalization creates value for users in four aspects: perceived informativeness, perceived credibility, perceived creativity, and perceived entertainment.•Advertisement values translate into utilitarian browsing intentions and hedonic browsing intentions.•Both utilitarian browsing intentions and hedonic browsing intentions enhance impulsive buying intentions for users on Facebook.

Date: 2019
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:48:y:2019:i:c:p:96-107

DOI: 10.1016/j.ijinfomgt.2019.01.007

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