Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media
Virda Setyani,
Yu-Qian Zhu,
Achmad Nizar Hidayanto,
Puspa Indahati Sandhyaduhita and
Bo Hsiao
International Journal of Information Management, 2019, vol. 48, issue C, 96-107
Abstract:
•We explored the psychological mechanism and constructs underlying consumer's reactions to personalized advertisement on social media.•Personalization creates value for users in four aspects: perceived informativeness, perceived credibility, perceived creativity, and perceived entertainment.•Advertisement values translate into utilitarian browsing intentions and hedonic browsing intentions.•Both utilitarian browsing intentions and hedonic browsing intentions enhance impulsive buying intentions for users on Facebook.
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:48:y:2019:i:c:p:96-107
DOI: 10.1016/j.ijinfomgt.2019.01.007
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