Factors influencing the adoption of mHealth services in a developing country: A patient-centric study

Mohammad Zahedul Alam, Md. Rakibul Hoque, Wang Hu and Zapan Barua

International Journal of Information Management, 2020, vol. 50, issue C, 128-143

Abstract: mHealth under the umbrella of eHealth has become an essential tool for providing quality, accessible and equal health care services at an affordable cost. Despite the potential benefits of mHealth, its adoption remains a big challenge in developing countries such as Bangladesh. This study aims to examine the factors affecting the adoption of mHealth services in Bangladesh by using the extended Unified Theory of Acceptance and Use of Technology (UTAUT) model with perceived reliability and price value factors. It also examines the moderating effect of gender on the intention to use and on the actual usage behavior of users of mHealth services. A well-structured face-to-face survey was employed to collect the data. Structural equation modeling (SEM) with a partial least squares method was used to analyze the data collected from 296 generation Y participants. The results confirmed that performance expectancy, social influence, facilitating conditions and perceived reliability positively influence the behavioral intention to adopt mHealth services. However, effort expectancy and price value did not have a significance influence on the behavioral intention. Moreover, Gender has a significant moderating effect on mHealth services adoption in certain cases. Finally, the theoretical and practical implications of this study are also discussed.

Keywords: mHealth; Developing countries; UTAUT model; Generation Y; Bangladesh (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:50:y:2020:i:c:p:128-143

DOI: 10.1016/j.ijinfomgt.2019.04.016

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