Data mining of customer choice behavior in internet of things within relationship network

Yuwei Yan, Chuanchao Huang, Qian Wang and Bin Hu

International Journal of Information Management, 2020, vol. 50, issue C, 566-574

Abstract: Internet of Things has changed the relationship between traditional customer networks, and traditional information dissemination has been affected. Smart environment accelerates the changes in customer behaviors. Apparently, the new customer relationship network, benefitted from the Internet of Things technology, will imperceptibly influence customer choice behaviors for the cyber intelligence. In this work, we selected 298 customers' click browsing records as training data, and collected 50 customers who used the platform for the first time as research objects. and use the smart customer relationship network correspond to cyber intelligence to build the customer intelligence decision model in Internet of Things. The results showed that the MAE (Mean Absolute Deviation) of the customer trust evaluation model constructed in this study is 0.215, 45% improvement over the traditional equal assignment method. In addition, customer's consumer experience can be enhanced with the support of data mining technology in cyber intelligence. Our work indicated the key to build eliminates confusion in customer choice behavior mechanism is to establish a consumer-centric, effective network of customers and service providers, and to be supported by the Internet of Things, big data analysis, and relational fusion technologies.

Keywords: Internet of things; Customer relationship network; Decision making; Recommendation; Fusion algorithm (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0268401218309496
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:50:y:2020:i:c:p:566-574

DOI: 10.1016/j.ijinfomgt.2018.11.013

Access Statistics for this article

International Journal of Information Management is currently edited by Yogesh K. Dwivedi

More articles in International Journal of Information Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().