THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation

Pantea Foroudi, Reza Marvi and Hatice Kizgin

International Journal of Information Management, 2020, vol. 52, issue C

Abstract: This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.

Keywords: Individual personality; Cultural acculturation; Perceived value towards social media; Acculturation orientation; Self-esteem; Satisfaction with work life; Performance proficiency; Ethnic identification; Acculturation stress (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:52:y:2020:i:c:s0268401219312289

DOI: 10.1016/j.ijinfomgt.2020.102075

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