The sequential order and quality of ideas in electronic brainstorming

Jeffrey E. Danes, Joan Lindsey-Mullikin and Kaveepan Lertwachara

International Journal of Information Management, 2020, vol. 53, issue C

Abstract: A widely accepted ideation assumption is that the quality of ideas improves as the number of unique ideas increases. In many situations, this assumption also means that better ideas tend to come later in a brainstorming process, which indicates an order effect. We conduct an observational study with 215 electronic brainstorming sessions to explore the following research questions: 1) whether or not the quality of ideas improves as the number of ideas increases and 2) whether better ideas tend to come later in the brainstorming process. This research contributes to the existing literature by providing a rigorous test and strong support that better ideas emerge later in brainstorming sessions and that more ideas lead to better ideas.

Keywords: Computer-mediated brainstorming; Electronic brainstorming; Idea management; Idea generation; Ideation (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0268401219302622
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:53:y:2020:i:c:s0268401219302622

DOI: 10.1016/j.ijinfomgt.2020.102126

Access Statistics for this article

International Journal of Information Management is currently edited by Yogesh K. Dwivedi

More articles in International Journal of Information Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().