 Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEsSalma S. Abed International Journal of Information Management, 2020, vol. 53, issue C Abstract: Social commerce is becoming an important hub for product sourcing, which helps companies to connect with customers and to gain competitive advantages. However, very little empirical research that focuses on small-and medium-sized enterprises (SMEs) has been conducted to date. This study examines factors that affect social commerce adoption by SMEs. Using the Technology-Organisation-Environment (TOE) as the theoretical framework, the researchers tested the model and related hypotheses, employing structural equation modelling. The results from a survey of 181 SMEs in Saudi Arabia indicate that trading partner pressure in the environmental context, followed by top management support in the organisational context, and perceived usefulness in the technological context, have the most significant influence on behavioural intention to use social commerce. The research contributions and conclusion as well as limitations and future research directions are presented. Keywords: Social commerce; Small and Medium size Enterprises (SMEs); Technology-Organisation-Environment (TOE) framework; Saudi Arabia (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:53:y:2020:i:c:s0268401219314549 DOI: 10.1016/j.ijinfomgt.2020.102118 Access Statistics for this article International Journal of Information Management is currently edited by Yogesh K. Dwivedi More articles in International Journal of Information Management from Elsevier |
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