An empirical investigation of the utilitarian, social benefits in LBS information disclosure—The moderating effect of the gender based social role theory

Yahui Li, Jian Mou, Liying Ye, Jing Long and Huang, Wei (Wayne)

International Journal of Information Management, 2021, vol. 56, issue C

Abstract: The prior studies on information disclosure in location-based services (LBS) suggested that the perceived benefits of information disclosure in LBS were manifested by three benefits, namely, locatability, personalization, and social benefits. The three benefits might affect information disclosure intention differently. As an extension, individual factors, such as gender, may affect the relationship. However, according to literature, little research has investigated on the combined influence of the three benefits on the information disclosure intention in LBS with the gender as a moderator. Based upon the self-determination and social role theories, this study intends to bridge the gap empirically. The hypotheses are largely supported by 215 respondents. Unexpectedly, the research findings show that for females, locatability and personalization are more important in predicting their information disclosure intention, whereas for males, the social benefit has more of an impact on information disclosure intention, which is opposite to the hypotheses and convention. Furthermore, the research findings indicate that the behaviors of males and females may conform to the roles distributed within a society of this information age rather than to the personalities of the individuals. Finally, the implications are presented.

Keywords: Location-based service; Information disclosure; Gender; Locatability; Personalization; Social benefits (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ininma:v:56:y:2021:i:c:s0268401220314420

DOI: 10.1016/j.ijinfomgt.2020.102243

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