Economics at your fingertips  

The diffusion of mobile social networking: Further study

Albert C. Bemmaor and Li Zheng

International Journal of Forecasting, 2018, vol. 34, issue 4, 612-621

Abstract: In a recent study, Scaglione et al. (2015) analyzed the diffusion of mobile social networking in four G7 countries. Using Bass’s model and Bemmaor’s Gamma/Shifted Gompertz (G/SG) model, they found evidence of a left skew in the right-censored distributions of the times to adoption in three countries out of four. However, this conclusion relied on the skewness parameter of Bemmaor’s model. We reanalyze the data, making use of three special cases of the G/SG as well as the full version. Extending the data set to six countries, we show that (i) fitting the four models to the data does not allow us to discriminate between models, but (ii) forecasting the subsequent adoptions provides a strong support of right skewness in the data set: each country (except France) shows a substantial mass of later adopters of mobile social networking following an initial embrace of the access.

Keywords: Gamma/Shifted Gompertz (G/SG); Skew; Chasm; Chilling effects; Social media (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

International Journal of Forecasting is currently edited by R. J. Hyndman

More articles in International Journal of Forecasting from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

Page updated 2018-12-08
Handle: RePEc:eee:intfor:v:34:y:2018:i:4:p:612-621