Cultural convergence through web-based management techniques? The case of corporate web site recruiting

Jonas F Puck, Alexander T Mohr and Dirk Holtbrügge

Journal of International Management, 2006, vol. 12, issue 2, 181-195

Abstract: This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.

Keywords: Internet; Culture; Hofstede; Corporate; web; site; recruiting (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

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