From unilateral transfer to bilateral transition: Towards an integrated model for language management in the MNE

Ziva Sharp

Journal of International Management, 2010, vol. 16, issue 3, 304-313

Abstract: In this theory building paper, I propose a framework for analyzing language transition in the MNE. The paper suggests the application of the institutional theory of practice transfer to language transition. The adaption of the practice transfer model to language transition takes account of the evolutionary context-oriented nature of language processes in the MNE, the impact of the characteristics of the parent company, and the activist role of language management programs as institutional agents.

Keywords: Multinational; enterprises; Liability; of; foreignness; Language; management; Institutional; theory (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (2)

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