The Processes of New Product Development Recentralization towards a Transnational Emphasis in Multinational Corporations

Yang Liu

Journal of International Management, 2019, vol. 25, issue 1, 19-36

Abstract: Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of four MNCs, the NPD recentralization process was explored in two important dimensions – power centralization and pluralistic input. Four process variants were discovered, showing different approaches to power centralization and pluralistic input. The processes of recentralization are novel to the area of R&D internationalization. This study also advances our understanding of R&D recentralization with a focus on NPD fulfilling market demand, which has not been well addressed in prior studies. In addition, this study generates some insights into transnational management.

Keywords: R&D internationalization; Recentralization; New product development; Multinational corporations; Transnational management (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:intman:v:25:y:2019:i:1:p:19-36

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DOI: 10.1016/j.intman.2018.05.003

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