A micro-level perspective on the implementation of corporate social responsibility practices in multinational corporations

Laurence Vigneau

Journal of International Management, 2020, vol. 26, issue 4

Abstract: The aim of this paper is to examine the implementation of corporate social responsibility (CSR) practices across subsidiaries within a multinational corporations (MNC). The research relies on an 18-month qualitative case study to establish a novel definition and framework of implementation, which capture two complementary aspects: [1] enactment of commitment into operations and [2] alignment of practices across hierarchical levels, divisions and units. Through this perspective, implementation can be seen as a combination of processes of engagement towards the new practice and measurable outcomes across the firm. This paper provides a micro-level perspective on implementation by offering insight into specific barriers and enablers to implementation. This study also extends current knowledge on headquarter-subsidiary relationships by illustrating divergences between units during the implementation.

Keywords: Corporate social responsibility; Headquarter-subsidiary relationship; Multinational corporations; Practice implementation; Qualitative case study; Sustainability (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (7)

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DOI: 10.1016/j.intman.2020.100804

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