Global strategy evolution, devolution or revolution: Disruptions to globalization and international business introversion

Demetris Vrontis, Riad Shams, Alkis Thrassou and Mario Kafouros

Journal of International Management, 2024, vol. 30, issue 5

Abstract: The Covid-19 Pandemic, along with its consequent and other parallel occurrences and crises across the socio-economic spectrum, has, indeed, become a game changer in international business (IB) and global strategy management research and practice. Most agree on that, but few agree on the ‘how’. To address this knowledge gap, this paper employs a critical review methodology, analyzing the extant literature on IB and other conjoint fields of research published within the last decade, and identifies, reflects on and delineates seven specific contexts and twenty-five corresponding issues that influence the future directions of IB research and practice for global strategy management. We argue that exploring and explaining these twenty-five issues related to these seven contexts, is instrumental for global strategy evolution, devolution or revolution, in the age of disruptions to globalization. Therefore, we invite colleagues from IB and other conjoint research fields to join the debate and contribute to the inexorable progress of IB and global strategy research and practice.

Keywords: Globalization; De-globalization; International business; Disruption; Remote working; Global talent management; Stakeholder relationships; Multi-country operations (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1016/j.intman.2024.101188

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