Globalization and cultural change in international business research

Bryan W. Husted

Journal of International Management, 2003, vol. 9, issue 4, 427-433

Abstract: The four articles in this special issue invite the reader to reflect on the impact of global business on values, ideas, and ethics around the world. In this comment, I advance four arguments that question assumptions regarding the impact of global business on culture. First, national cultures are not homogeneous and the impact of globalization on heterogeneous cultures is not easily predicted. Second, culture is not the same as cultural practice. The spread of practice does not equate with the spread of culture. Third, globalization does not represent a rupture with the past but is a continuation of prior trends. Fourth, globalization is only one of many processes involved in cultural change. By questioning these assumptions, we can build on the work of the authors of this special issue in order to develop a more accurate understanding of cultural change around the world.

Keywords: Globalization; Cultural; change; Business (search for similar items in EconPapers)
Date: 2003
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1075425303000607
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:intman:v:9:y:2003:i:4:p:427-433

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/601266/bibliographic
http://www.elsevier. ... 601266/bibliographic

Access Statistics for this article

Journal of International Management is currently edited by M. Kotabe

More articles in Journal of International Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().