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An empirical test of spatial competition in the audit market

Wieteke Numan and Marleen Willekens

Journal of Accounting and Economics, 2012, vol. 53, issue 1, 450-465

Abstract: This study empirically examines the effects of competition through differentiation on audit pricing. Based on prior economic theory on differentiated-product markets (e.g., Hotelling, 1929; Tirole, 1988), we hypothesize that audit fees are affected by an auditor's relative location in a market segment. We define audit markets per industry segment and U.S. Metropolitan Statistical Area and specify an auditor's industry location relative to the client (auditor–client industry alignment) and relative to the closest competitor (industry market share distance to closest competitor). We find that audit fees increase in both auditor–client industry alignment and industry market share distance to the closest competitor.

Keywords: Audit markets; Price competition; Industry specialization; Differentiation (search for similar items in EconPapers)
JEL-codes: D43 M20 M40 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (50)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaecon:v:53:y:2012:i:1:p:450-465

DOI: 10.1016/j.jacceco.2011.10.002

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Journal of Accounting and Economics is currently edited by J. L. Zimmerman, S. P. Kothari, T. Z. Lys and R. L. Watts

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