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Shall we talk? The role of interactive investor platforms in corporate communication

Charles Lee and Qinlin Zhong

Journal of Accounting and Economics, 2022, vol. 74, issue 2

Abstract: Between 2010 and 2017, Chinese investors used an investor interactive platform (IIP) to ask public companies around 2.5 million questions, the vast majority of which received a reply within two weeks. We analyze these IIP dialogues using a BERT-based algorithm and provide preliminary evidence on their causes and consequences. Our analyses show most questions reflect investors’ difficulties in processing information already in the public domain. Controlling for other news, higher IIP activity is associated with increases in trading volume, return volatility, market liquidity, and price informativeness as well as decreases in bid-ask spread. Financial statement-related postings increase around the adoption of new accounting standards. Collectively, our results show that investors face significant information processing costs but that IIP activities help reduce these costs, leading to improvements in stock price formation.

Keywords: Corporate disclosure; Investor relations; Information processing costs; Interactive communication; Market liquidity; Price informativeness (search for similar items in EconPapers)
JEL-codes: G14 G15 G39 M41 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaecon:v:74:y:2022:i:2:s0165410122000477

DOI: 10.1016/j.jacceco.2022.101524

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Journal of Accounting and Economics is currently edited by J. L. Zimmerman, S. P. Kothari, T. Z. Lys and R. L. Watts

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