The commercialisation of European airports: successful strategies in a decade of turbulence?

Paul Freathy

Journal of Air Transport Management, 2004, vol. 10, issue 3, 191-197

Abstract: This paper examines the different commercial activities that have been pursued by airport authorities. It maintains a number of external factors over which individual operators have no control, have prompted a series of strategies designed to increase non-aeronautical revenues. The paper first identifies the factors that have prompted this response. It then details the different commercial strategies that have been followed. Finally, it draws a series of conclusions on the nature of commercial competition within the airport sector.

Keywords: Airport retailing; Commercial strategy; Airport management (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:10:y:2004:i:3:p:191-197

DOI: 10.1016/j.jairtraman.2003.10.014

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