The in-flight shopper

Wen-Hsien Huang and Liang Kuai

Journal of Air Transport Management, 2006, vol. 12, issue 4, 207-211

Abstract: This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from non-shoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising.

Keywords: In-flight retailing; Brand consciousness; Price consciousness; Advertising (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:12:y:2006:i:4:p:207-211

DOI: 10.1016/j.jairtraman.2006.01.008

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