Human resource management at Star Alliance: Pressures for standardization and differentiation

Holtbrügge, Dirk, Sarah Wilson and Nicola Berg

Journal of Air Transport Management, 2006, vol. 12, issue 6, 306-312

Abstract: In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.

Keywords: Human resource management; Strategic alliances; Star Alliance (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:12:y:2006:i:6:p:306-312

DOI: 10.1016/j.jairtraman.2006.07.006

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