Multidimensional analysis of perceived risk in commercial air travel

Philipp E. Boksberger, Thomas Bieger and Christian Laesser

Journal of Air Transport Management, 2007, vol. 13, issue 2, 90-96

Abstract: This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers’ risk assessment. The results indicate that financial risk and temporal risk are the most important in the context of commercial air travel. All perceived risk dimensions differ according gender, age, cultural background, income, previous experience, and reason for travelling.

Keywords: Consumer behaviour; Perceived risk; Commercial air travel (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:13:y:2007:i:2:p:90-96

DOI: 10.1016/j.jairtraman.2006.10.003

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