Market orientation and business performance: An empirical investigation in the airline industry

Martín-Consuegra, David and à gueda Esteban

Journal of Air Transport Management, 2007, vol. 13, issue 6, 383-386

Abstract: As the airline industry has become more competitive, carriers have looked to improve performance and competitiveness. During the last decade, market-oriented corporate strategy has emerged as a significant antecedent of organizational performance and is presumed to contribute to long-term success. This study investigates potential influences of market orientation on airline performance. Data were collected by mail survey, and MARKOR was used to specify the dimensions of a market-orientated organization. The results support the positive influence of market orientation on business performance.

Keywords: Market orientation; Airline industry; Airline performance (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:13:y:2007:i:6:p:383-386

DOI: 10.1016/j.jairtraman.2007.08.001

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