Price perception of online airline ticket shoppers

Shu-Fen Yu

Journal of Air Transport Management, 2008, vol. 14, issue 2, 66-69

Abstract: This study combines the concept of price perception with Internet users’ behavior as a theoretical framework in which to portray price perception among consumers with different choices of retail channels. The findings of a survey conducted in Taiwan show that online airline ticket shoppers tend to perceive price more negatively than offline airline ticket shoppers and assignors. Consumers are likely to adopt Internet as their retail channel for airline ticket if they are more concerned about value for money and lower prices. These consumers are also tended to be the information sources to their acquaintances.

Keywords: Price perception; E-commerce; Online shopper (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:14:y:2008:i:2:p:66-69

DOI: 10.1016/j.jairtraman.2007.11.002

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