Reaching new altitudes in e-commerce: Assessing the performance of airline websites

Elad Harison and Albert Boonstra

Journal of Air Transport Management, 2008, vol. 14, issue 2, 92-98

Abstract: Many established airlines are attempting to stimulate customers to shift from traditional distribution channels to online channels. To keep improving the quality this important distribution channel is essential for these airlines to have instruments to assess the performance of their websites. This paper presents an assessment model to assist airline companies in evaluating their online activities, including ticketing websites, on a financial, technical as well as a customer behavior level.

Keywords: Airline websites; Performance and quality indicators; Assessment model (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699708000161
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:14:y:2008:i:2:p:92-98

DOI: 10.1016/j.jairtraman.2008.02.002

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().