Explore airlines’ brand niches through measuring passengers’ repurchase motivation—an application of Rasch measurement

Hsin-Li Chang and Cheng-Hua Yang

Journal of Air Transport Management, 2008, vol. 14, issue 3, 105-112

Abstract: This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values was applied to identify the relatively strong and weak service items for each airline.

Keywords: Service quality; Repurchase motivation; Brand niche; Critical incident technique; Rasch measurement (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S096969970800015X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:14:y:2008:i:3:p:105-112

DOI: 10.1016/j.jairtraman.2008.02.004

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().