The perceived value of mobile devices to passengers across the airline travel activity chain

Berendien Lubbe and Liebie Louw

Journal of Air Transport Management, 2010, vol. 16, issue 1, 12-15

Abstract: This paper investigates the determinants of air travellers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers' mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.

Keywords: Mobile technology; Travel activity chain; Mobile readiness; Perceived value (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:1:p:12-15

DOI: 10.1016/j.jairtraman.2009.02.002

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