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Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Santiago Forgas, Miguel A. Moliner, Sánchez, Javier and Ramon Palau

Journal of Air Transport Management, 2010, vol. 16, issue 4, 229-233

Abstract: This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

Keywords: Airlines; Loyalty; Satisfaction; Trust; Perceived value (search for similar items in EconPapers)
Date: 2010
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