Antecedents of airline passenger loyalty: Low-cost versus traditional airlines
Miguel A. Moliner,
SÃ¡nchez, Javier and
Journal of Air Transport Management, 2010, vol. 16, issue 4, 229-233
This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelonaâ€“London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.
Keywords: Airlines; Loyalty; Satisfaction; Trust; Perceived value (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:4:p:229-233
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