Segmentation of low-cost flights users at secondary airports
Esther Martinez-Garcia and
Marcelo Royo-Vela
Journal of Air Transport Management, 2010, vol. 16, issue 4, 234-237
Abstract:
Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.
Keywords: Low-cost airline segments; Tourism; Flight characteristics; Air passenger destination characteristics (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (17)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:4:p:234-237
DOI: 10.1016/j.jairtraman.2010.01.003
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