The effect of frequent flyer programs: A case study of the Korean airline industry

Jin-Woo Park

Journal of Air Transport Management, 2010, vol. 16, issue 5, 287-288

Abstract: Frequent flyer programs are important for airlines in Korea in their marketing of services. This paper develops a conceptual model to investigate the effect of such programs by examining the relationships them and, airline service quality, pricing, passenger satisfaction, airline image, and airline selection. Path analysis is used to analyze data collected from Korean international air passengers. The results show that frequent flyer programs have direct and indirect effects on pricing, passenger satisfaction, airline image, and airline selection. In addition, their effects on passengers' selections are significantly different between Korean and foreign airlines.

Keywords: Frequent flyer program; Airline selection; Path analysis (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:5:p:287-288

DOI: 10.1016/j.jairtraman.2010.02.007

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