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Does service recovery affect satisfaction and customer loyalty? An empirical study of airline services

Yu-Wei Chang and Yu-Hern Chang

Journal of Air Transport Management, 2010, vol. 16, issue 6, 340-342

Abstract: This paper investigates the relationships among service recovery, recovery satisfaction, overall customer satisfaction, and customer loyalty in airline services. The perception of justice in service recovery is specifically examined. A survey of airline passengers who have experienced service failure and recovery is analyzed using structural equation models. It is found that both interactional and procedural justice have a significant effect on recovery satisfaction. Overall satisfaction mediates the relationship between recovery satisfaction and loyalty.

Keywords: Service recovery; Perceived justice; Satisfaction; Customer loyalty (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:6:p:340-342

DOI: 10.1016/j.jairtraman.2010.05.001

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