How motivation, opportunity and ability can drive online airline ticket purchases

Bigné, Enrique, Hernández, Blanca, Carla Ruiz and Luisa Andreu

Journal of Air Transport Management, 2010, vol. 16, issue 6, 346-349

Abstract: Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons’ intentions to purchase tickets online and the features that influence online airline ticket purchases. A sample of online purchasers of airline tickets in Spain is examined.

Keywords: Online airline tickets; e-Purchasing; Motivation opportunity and ability models (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:16:y:2010:i:6:p:346-349

DOI: 10.1016/j.jairtraman.2010.05.004

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